The trend nowadays is that more and more people are having their time on the social media sites and this is already noticed by more web marketers. This is seen as a great opportunity for effective marketing of products and already attracting more marketers who are in constant search of possible customers.For a web marketer who is just starting to ride on this opportunity it is great to have a promotional campaign with Facebook considering that it is the most popular social site and with the most number of active users. Promoting your website in this social networking site can bring you tremendous amount of opportunities.And what is good with this social site is that most of its active users log on daily which can be such a great opportunity for marketers. There can be daily probabilities of users viewing you fan page, update page or other business related pages you have in this social site.And Facebook ads are also considerably less compared to other ad campaigns as observed by many web advertisers. They say that Facebook ads are reasonable which can allow any new web marketer to test the ads even if they have limited budget.But if you have tested an advertising campaign with the other networks and had a taste of the ad results, what can be said as an acceptable Facebook advertising cost may hound you. You many have some experiences already with other ad campaigns and with lower costs also so this may be a big questions which you need some answers.It is best for you to seek out the guidelines for setting up a Facebook ad and start your ad campaign with a pay per click scheme. They will give you a suggested bid range and you can start off with an amount that is much lower than the lowest in the suggested bid range and see if your ad will run.Facebook will monitor your ads and if you are not getting enough click throughs your ads will just stop running. In this situation you can raise your bids and test run your ads again ad monitor the results so that you will know if you need to raise again your bids.To have an effective ad on Facebook you have to understand that this is a social networking site and people are not searching for something they need but merely socializing. So creativity in the making of your ads plays on important key to make it effective.But what is important is that you have lots of opportunities with the number of users you can possibly reach. And another advantage on your side is the lower cost that you can possibly spend in this campaign.